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5 Factors That Affect Your Email Deliverability

Whether you’re working on your own email marketing strategy or you’ve hired an Ecommerce Email Marketing Agency you’ve probably heard about the importance of constantly tracking your statistics to ensure a healthy deliverability that will later on guarantee a better performance and conversion rate.

Successful deliverability equals successful email marketing.

Email deliverability is the foundation of email marketing and it plays the most important role when it comes to placing your email in the subscriber’s inbox.

Marketers spend lots of time and effort on creating the perfect email – effort that it’s worthwhile. Having the right amount of text and images, using an eye-catching font, tailored content, selecting the best sending time and frequency are all key factors on the email marketing strategy. However, all the effort is wasted if your subscribers never get to open the email because it never arrived in their inbox.

With all this said, let’s talk about some factors that directly affect your deliverability health to help you define your strategy and reach out to as many subscribers as possible without interfering with your deliverability health.

  1. Infrastructure

The servers, setup and controls used by a company’s ESP – email service provider – directly affects how mailbox providers perceive their emails. Also, email authentication is also part of good email infrastructure but, don’t worry, most ESPs automatically authenticate the IP addresses and domains used. Authenticating your email with SPF and DKIM standards as well as setting up DMARC records is super important to ensure good deliverability.

  1. Email Volume

The more emails a brand sends, the more the mail providers keep an eye out on their messages. This is why very large senders will naturally struggle more to keep a good deliverability. By using sending patterns you’ll be one step ahead since inbox providers like to see predictable patterns in sending volumes from a brand. This also means that you’ll need to slowly increase the volume over weeks when heading into higher email frequency seasons such as retailers holiday season.

  1. Beware of Spam Traps

When planning and scheduling your campaign it is super important to exclude those subscribers that had hard bounce and those who are potential spam traps, this last one demonstrates that the brand has poor subscriber acquisition practices and is highly penalized by inbox providers and blocklist operators that identify spammers.

  1. Engagement

Positive feedback is as important as negative feedback when it comes to reputation, and mailbox providers pay lots of attention to it in the form of opens and other behaviors that indicate if the subscribers want to receive your emails.

  1. Reputation

Email reputation is calculated by each mailbox and it’s provided according to its own secret and unique and secret weighting of some factors and subfactors, take care of it by closely monitoring the performance of your campaigns, Keep good ORs, CRs, and low Spam Complaints & Bounces. There are some important aspects why you might be landing in spam so take this into consideration to optimize your reputation.

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Business

How Can Housewives Ensure Financial Independence in 2024 and Beyond?

Financial independence is necessary for a woman’s stability and security. It helps them to earn bread for their families and fulfil personal goals. Having a steady income is also a way to ease the monetary burden off their husbands’ shoulders. Together, it becomes easier to tide over unexpected events like a job loss when both are earning. A refer and earn work can be a good start for anyone who has no experience. It is a genuine way to upscale your financial well-being and can be managed from home. You have to consistently dedicate some time as per your wish. Sounds convenient? Read on to learn more.

Refer and Earn

IDFC FIRST Bank MyFIRST Partner App offers a chance to make a passive income. Your household chores do not get disturbed. Earn money when you have some time off. Look for people in your social circle who need quick money. Refer them to a personal loan which is available from ₹20,000 and ₹40 lakhs for an EMI period of 6 months and 60 months. Once you convince them to take the loan, you receive a flat 1.5% of the amount.

This is a commission which can be more than ₹50,000 per month depending on the number of loans that are released via your referral. Further, a used car loan, business loan, loans against property or a savings account are also available. In all, you can make more than ₹1lakh per month on the refer and earn app which is quite wholesome.

What Are the Top Benefits?

You might still be thinking how is a referral better than other income ideas? Here’s how.

  • Do not have to invest or spend a penny. Other side hustles like freelancing, tutoring, photography and home business require specific skills or tools.
  • Sign up on the genuine refer and earn app within minutes and start earning. The process of becoming a loan agent is not complex or time-consuming.
  • The income potential is not limited. Earn quite a lot by working sincerely.
  • You only need your smartphone. No laptops or other smart devices are needed.
  • The payout is weekly. Do not have to wait till the month’s end to receive money.
  • A great chance to earn good amounts if you are willing to do your best. Other online money-earning apps offer little money for filling up a survey or playing a game.
  • The personal loan is flexible which makes it easy to sell.
  • Opportunity to work directly with a big bank.

A dedicated relationship manager and client acquisition support make the refer and earn work smooth. You get training, guidance and business development opportunities to make a great secondary income. The mentors will also assist with your onboarding and give you details about the product. They will be present along the way for all sorts of help.

IDFC FIRST Bank offers the highest-paying refer and earn money app. Housewives can start earning right away to start 2024 with great financial standing. You no longer have to depend on another person to get your little wishes fulfilled.

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Business

How Can Housewives Ensure Financial Independence in 2024 and Beyond?

Financial independence is necessary for a woman’s stability and security. It helps them to earn bread for their families and fulfil personal goals. Having a steady income is also a way to ease the monetary burden off their husbands’ shoulders. Together, it becomes easier to tide over unexpected events like a job loss when both are earning. A refer and earn work can be a good start for anyone who has no experience. It is a genuine way to upscale your financial well-being and can be managed from home. You have to consistently dedicate some time as per your wish. Sounds convenient? Read on to learn more.

Refer and Earn

IDFC FIRST Bank MyFIRST Partner App offers a chance to make a passive income. Your household chores do not get disturbed. Earn money when you have some time off. Look for people in your social circle who need quick money. Refer them to a personal loan which is available from ₹20,000 and ₹40 lakhs for an EMI period of 6 months and 60 months. Once you convince them to take the loan, you receive a flat 1.5% of the amount.

This is a commission which can be more than ₹50,000 per month depending on the number of loans that are released via your referral. Further, a used car loan, business loan, loans against property or a savings account are also available. In all, you can make more than ₹1lakh per month on the refer and earn app which is quite wholesome.

What Are the Top Benefits?

You might still be thinking how is a referral better than other income ideas? Here’s how.

  • Do not have to invest or spend a penny. Other side hustles like freelancing, tutoring, photography and home business require specific skills or tools.
  • Sign up on the genuine refer and earn app within minutes and start earning. The process of becoming a loan agent is not complex or time-consuming.
  • The income potential is not limited. Earn quite a lot by working sincerely.
  • You only need your smartphone. No laptops or other smart devices are needed.
  • The payout is weekly. Do not have to wait till the month’s end to receive money.
  • A great chance to earn good amounts if you are willing to do your best. Other online money-earning apps offer little money for filling up a survey or playing a game.
  • The personal loan is flexible which makes it easy to sell.
  • Opportunity to work directly with a big bank.

A dedicated relationship manager and client acquisition support make the refer and earn work smooth. You get training, guidance and business development opportunities to make a great secondary income. The mentors will also assist with your onboarding and give you details about the product. They will be present along the way for all sorts of help.

IDFC FIRST Bank offers the highest-paying refer and earn money app. Housewives can start earning right away to start 2024 with great financial standing. You no longer have to depend on another person to get your little wishes fulfilled.

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Business

The Complete Guide to Virtual Business Address Service

Virtual office services are becoming more and more popular, especially with the rise of freelancers. The concept is to provide a “virtual office address” for those who don’t have an actual office space. This can be done by renting a virtual office space or delivering your business mail to a virtual address.

A virtual address service is not just for freelancers, it’s also for small business owners who don’t have the budget or need an actual physical location. Virtual addresses can be used as a way to grow your business without the overhead expense of renting an office space.

How it Works and Why you Need it Now

Virtual business address services are now available for anyone who needs it. It is an excellent solution for small businesses, freelancers, and entrepreneurs. Who is moving across the state or nation? Once you file for a virtual business address, you will have your unique number and can use this to do business with any other company in the United States.

These virtual business addresses are virtual offices with physical addresses and phone numbers. They also have mailroom services and other office-related features that make them look more prominent.

What if you could have a virtual business address without the hassle of setting up an office?

Virtual mail service is the next best thing. It provides you with a virtual mailbox and a digital mail service to ensure that your messages are delivered to you.

How Virtual Mail Service Works and Benefits?

Virtual Mail Services are a relatively new concept popping up in the last few years. They are services that offer to send physical mail on behalf of the recipient. The correspondence is sent to a physical address and then forwarded to the recipient’s email inbox.

The services can send any type of mail, including letters, postcards, greeting cards, and even packages. In most cases, they will charge a fee for their service, but some companies offer it for free as an added perk to their customers.

Benefits of virtual mailbox service

Virtual mailbox services are becoming more and more popular due to their benefits. Some of these benefits include:

  • Greater convenience: Virtual mailbox services allow you to access your mail from anywhere, anytime. You don’t have to worry about missing important emails or packages.
  • More privacy: The virtual mailbox service is not associated with your home address, which means you have a higher level of privacy for your deliveries and personal information.
  • Lower cost: Virtual mailbox services are cheaper than renting a physical mailbox because you don’t need to pay for office space, utilities, or other costs associated with running a building.
  • Less clutter: Virtual mailboxes save space in your home by allowing you to store all of your mail in one location.

How to Choose the Best Digital Mailbox Provider for your Business?

There are different types of digital mailbox providers on the market. To find the best one for your business, you need to consider many factors.

The first factor is security. Your company’s data needs to be protected at all times, and you want a provider that can guarantee this. The second factor is how much storage space your company needs. If you have a lot of emails or need to store large files like videos, this will be an essential factor for you. The third factor is whether or not the provider offers email software and mobile apps for your employees to use with their accounts. This will help them stay organized and make sure they’re always on top of their inboxes no matter where they are in the world.

Conclusion and Final Thoughts

Digital mailbox providers are a necessary part of any business. They make it easier for companies to manage their email while also providing an extra layer of security. The best digital mailbox providers will have a suite of features tailored to the needs of different businesses and industries.

In conclusion, digital mailboxes can help businesses increase productivity and efficiency while also providing extra security against cyberattacks.

You can also use your Virtual P.O. Box as a forwarding service.

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Business

Curiosity & You: Steph Korey Breaks Down How a Curious Mind Can Lead to Financial Success

Becoming a successful entrepreneur sounds like a dream job, but the path to the top is often fraught with obstacles. Steph Korey founded the international lifestyle brand Away in 2015, guiding the business seemingly overnight toward a massive valuation and footprint within the industry. Driven as much by her professional abilities as her yearning to push the limits of her career, Korey also cited a sense of curiosity as being one of the reasons for her success.

Curiosity may seem like a relatively innocuous personality trait, but the right sense of curiosity can lead entrepreneurs to their next level of success. Let’s take a closer look at how a sense of curiosity can foster success in the entrepreneurial field.

Targeting Innovation and Improved Engagement

Innovation is often borne of necessity and curiosity is the path by which the process travels. Entrepreneurs tend to be curious as children, latching onto their parents while asking question after question regarding this topic or that. Simple answers don’t pass muster and so future entrepreneurs will look to find out the why and the what.

An adult entrepreneur can take that sense of curiosity and wield it successfully within the field. Innovative entrepreneurs will use their curiosity as a compass to find new solutions to old problems within their industry. With confidence borne through preparation, entrepreneurs can deliver new concepts to the market.

We can look to Pinky Daga of Thriive Art & Soul as a prime example of curiosity made manifest. Pinky Daga found her entrepreneurial spirit glowing like a child. Daga says of young entrepreneurs, “They are usually those who gain success or thrive before others, by finding innovative methods to market an existing product.”

Most importantly, from the perspective of Daga, a curious entrepreneur is one willing to explore new answers, solutions, and potential applications.

Culture and Curiosity Buoy Steph Korey’s Career

Steph Korey was born and raised in a multicultural home. Splitting time between American and Middle Eastern roots, Steph would absorb every aspect of her two cultures throughout life as a child. Korey said, “It was really important to them (her parents) that we understood that there are all different types of cultures and people…”

Pointing to the global perspective, Korey believes that her childhood was integral to how she works and interfaces with life today. Despite how far she has come, Korey hesitates to say that she is done learning. Steph Korey says to aspiring entrepreneurs, “Whether you are 1 year in, 10 years in, or 50 years in, really embrace that you still don’t know 99% of what there is to know.”

One way by which Korey integrated curiosity into her career was during her time at Warby and Casper, helping to fuel branding success. Using stories to sell products, Steph Korey quickly came to understand the importance of an interesting narrative. Korey said, “They get excited about the story those brands are telling!”

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Business

4 Great Strategies to Improve and Maintain Business Reputation

Regardless of the size of your business, if you want to improve the way clients interact with your brand, you may need to start by boosting and maintaining its reputation. If your business doesn’t have a good reputation, then it is likely to fall apart.

This makes it necessary to continually check in with your clients so as to make them understand your company’s service, products, and values. To achieve this goal and improve/maintain your business reputation, you might want to use the following strategies from the pros:

1.     Go an Extra Mile

It is vital that you do everything possible to ensure you meet the expectations of your clients. When many individuals do the bare minimum, you need to consider stepping up and going the extra mile, which is less traveled. Your business reputation might rely on such efforts in the near future.

Your interaction with clients and employees can as well speak volumes when it comes to your business reputation. It helps to demonstrate the kind of character attributed to your brand or business.

2.     Respond to Negative Reviews

Every entrepreneur may encounter problems dealing with negative reviews from previous clients in the modern world. Negative reviews can occur regardless of putting more hard work and effort into delivering quality services and pleasing all your clients.

As disappointing as it gets, you need to learn how to respond to negative reviews from your clients. Among the best ways to respond to those reviews is to address clients by their name, respond within 24 hours, apologize for failing to meet their standards, and thank them for voicing their issues.

3.     Offer Something Back

A brand is part of the community they work and operate in, and a simple way to show the values of your business is to embrace the sense of corporate social responsibility.

There will be national and local charities that need help always. Offering financial and practical support will enable you to enhance your business reputation and engage with a new audience.

This kind of work is capable of creating positive public relations (PR) for your business. So ensure you tell the media about what you do. If you also have workers who like giving back to society, ensure you involve them.

4.     Show Your Professionalism

The quality of services and products is basically a direct outcome of your professionalism. But you shouldn’t just limit the recipients to your paying clients.

Strength the reputation of your business by sharing what you know. You can achieve this by providing helpful information on your site and social media page. This will show you are a trusted and focused resource.

Businesses that stay updated in the industry can strengthen their reputation and consider it as a responsibility, not just a benefit.

Final Say!

Being a great entrepreneur and business leader nowadays means understanding the way people perceive your business and engaging in a manner that can maximize its reputation.

The chance present in mastering reputation and communication is notable, as is the potential for many things to go wrong when you fail to take your business as an entrepreneur seriously.

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Business

Getting in the Ring With Ryan Kavanaugh

Viewers who check in to the TrillerVerz III event this weekend at Brooklyn’s Barclays Center will not only get a peek at Triller Fight Club’s future, but also of co-owner Ryan Kavanaugh’s vision for the future of entertainment geared at younger audiences.

Triller Fight Club is a combat sports league founded by Ryan Kavanaugh and Bobby Sarnevesht, co-founders of Triller, a music-based video-sharing social network. Triller Fight Club combines two likes of the 17-to-27 demographic – which Kavanaugh and Sarnevesht refer to as the “culture-graphic” – music and combat sports.

Big Names & Big Events

Triller Fight Club’s debut match, featuring Mike Tyson and Roy Jones Jr. in November 2020, drew 1 million views. It included a battle between former NBA slam dunk champion Nate Robinson and YouTuber-turned-fighter Jake Paul, in addition to the two boxing luminaries. Musical performances by musicians such as Lil Wayne, Wiz Khalifa, and French Montana were interspersed between fights.

The multi-day TrillerVerz events introduce a new element: the rap battle. TrillerVerz III is a two-day event that will feature a fight card including up-and-coming New York-area boxers, a musical performance by DJ Super Cat & Friends, and a grand finale rap duel involving hip-hop veterans Big Daddy Kane and KRS-ONE.

Triller has data suggesting that 17- to 27-year-olds are interested in boxing and are talking about it online, but they aren’t watching it since the sport hasn’t altered – or changed the way it appears – in decades, according to Kavanaugh.

The TrillerVerz event this weekend will represent a shift away from early battles between big-name but older fighters, which gave Triller Fight Club unrivaled startup exposure, and toward highly competitive, title-worthy contests. These are the kind of fights that will be featured at future Triller Fight Club events. Triller understands what the market wants – competitive bouts with interesting boxers paired with top-notch musical performances and eye-popping spectacle – and he feels there is a better way forward. Triller feels that the fighters on this weekend’s show will be among the contenders of tomorrow.

A Bigger and Better Platform

Ryan Kavanaugh and Triller Fight Club seek to bring fresh vitality to the boxing world by drawing on his expertise as a highly-recognized producer in the film business known for his ability to create a visually pleasing product.

“We’re attempting to build a new platform,” says Ryan Kavanaugh. “We’re attempting to develop a new program that will reintroduce fun to boxing. Boxing, in my opinion, is first and foremost a form of entertainment. We intend to host a boxing night with musical performers, not only to establish a new platform, but also to cultivate a new audience. Boxing could use a jolt of adrenaline. That’s why I’m here.”

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Business

The Dos and Don’ts When Responding to Negative Reviews

Online reviews are vital for building customer loyalty, generating new leads, and boosting sales. However, you need to know that not everyone will be 100% satisfied. You will have negative reviews at some point, and it is okay. One thing you must never do is take negative reviews personally. Actually, the negative reviews might be something good. So, when dealing with company reviews, here are the dos and don’ts.

The Dos

  • Reply Professionally

Whenever you respond to negative reviews, try to remain as professional as possible. Make sure your response is public and explain your side of the story. Whether someone posted on your blog or social media page, ensure you leave a response that everyone can see. You can also offer an opinion to ensure people view the issue from different perspectives.

  • Consider Private Messages

Even if you post publicly, it could also be a good idea to send a private message. It shows the client that you are giving them individual attention and you care about them. The private message should expound on the issue and provide more details. This will be crucial when dealing with private information.

  • Always Apologize

A simple apology can change the mind of the unhappy customer and they may even update their review. Don’t look for excuses to escape the problem. Apologize for how things have been and ask for another opportunity to rectify things.

  • Diagnose

Investigate the issue and don’t blame anyone for what happened. The important thing here is to fix the problem and not to blame other people.

The Don’ts

  • Don’t Take Them Down

It may be tempting to take the negative reviews down. Don’t! It only shows how rude you are. There are many places the customers can leave reviews. So, taking a negative review down does not mean they will stop. It is unethical and not allowed.

  • Don’t Respond Immediately

Your immediate response to a negative review can be returning fire with fire. Don’t do that. Stay away from your keyboard for a while. Let your emotions come down and assess the situation. A poor response could ruin your reputation and how other people, even happy clients, feel about you. So, don’t take things personally. Take some time to review the situation and respond when you calm down.

  • Don’t Ignore Them

A negative review spreads faster than a positive one, and you must know how to deal with that dissatisfied customer. Once you ignore a negative review, it indicates that you don’t care about your customers. Furthermore, customers will question how you will help them should they find themselves in similar situations. So, always respond politely and professionally.

  • Don’t Be Impolite

If you feel a review is unfair, it is easy to get angry and defensive. Once you feel this, step back. A bad response could do more harm than you think. Not everyone knows how to talk politely or approach a situation maturely. Understand this and reserve that burning rude answer in your head. A bad reaction will only ruin your reputation and infuriate the customer who is already angry. It is hard, but it will prove worth it in the long run.

Conclusion

These are the dos and don’ts of dealing with negative reviews. It is crucial to remain professional, polite, and respond to the reviews. It will build your reputation and help increase sales.

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Business

How to Safely and Legally Sign Documents with an Electronic Signature

There are two ways to sign a document: make your signature with ink or use an electronic signature. The latter has the advantage of providing increased security because it’s impossible for someone to alter the document without you knowing.

There are a few different types of electronic signatures. Most often, one is going to use a digital certificate and then digitally sign each page with an encryption key. This allows the validity of your signature on every page to be confirmed as true by any third party who is authorized to validate these certificates.

But there are other ways that an electronic signature can be used, such as through a mobile device’s camera or fingerprint reader, or through electronic signature software. Whatever method you choose for your electronic signature, here’s how to do it safely and legally so that you won’t have any problems down the road.

What is an electronic signature?

An electronic signature is a way of representing your name and verifying that you signed a document. It can be used in place of an ink signature, which has the disadvantage of being easily forged. The good thing about an electronic signature is that it provides increased security as it’s impossible for someone to alter the document without you knowing.

In order to use an electronic signature legally, there are certain rules that must be followed. Your identity must be verified before the certificate is issued and then you must use your digital certificate to sign the pages of the document. Then, those certificates need to be validated by an independent third party who has been authorized by your state or federal government to do so. The last step is having all parties sign the new document with their own signatures, which will make it official and legal.

Types of electronic signatures

When you digitally sign a document, there are two main types of electronic signatures: digital certificates and key cryptography.

Digital certificates are a form of public-key cryptography. They are digital signatures that can be verified by a third party to prove that they are genuine and that the sender is authorized to send them. This is because only the person who holds the private key can create a valid certificate.

Key cryptography is also known as asymmetric encryption. It’s a way of securing documents with a public key, which can then be verified with the corresponding private key on the other side to ensure authenticity. Both types of electronic signatures have their advantages, but it’s important to know what type of signature each one provides in order to make sure it meets your needs.

How to create an electronic signature

First thing’s first: you’re going to need to create an electronic signature. There are two easy ways to do this:

1) You can use a digital certificate and then digitally sign each page with an encryption key. This allows the validity of your signature on every page to be confirmed as true by any third party who is authorized to validate these certificates.

2) You can use electronic signature software on your computer or mobile device. This will allow you to automatically create a signature that is verified and legal.

How to use an electronic signature in different situations

There are a few different situations in which an electronic signature can be used. The first is when you’re signing a contract. An electronic signature can show that the person is authorized to sign the document, and it can also make the process much faster than using an ink signature.

The next situation where an electronic signature would be advantageous is signing a power of attorney over to someone else. If you have a health problem and can’t sign your own documents, having someone else with an electronic signature could mean the difference between life and death for you.

Another use for an electronic signature would be if you need to leave someone else in charge of something that has significant value for your business or yourself. For example, if your house was on fire and you were trapped inside, leaving someone in charge of your home would be difficult without an electronic signature.

Conclusion

Electronic signatures are a great tool for both businesses and consumers. However, they do require careful planning and understanding of their legal implications.

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