April 2023


Finding Success & Innovation With Keter CEO, Alejandro Pena

Thanks to the international nature of the internet and the way that it makes it easy for brands to build popularity, there is always something new to pay attention to in the commercial space. Keter Group has existed for 75+ years as a purveyor of recyclable products built for indoor/outdoor home and garden spaces. Utilizing recyclable resin and a broad catalog of affordable products, Keter Group has reached the depths of 100 different countries, all under the leadership of CEO Alejandro Pena.

Pena was brought on board in 2017 to help the business as it expanded into international regions. With material manufacturing plants in North America, Israel, and throughout Europe, the company continues to grow even after the pandemic.

Recyclable materials may make Keter Group’s products last longer, but it isn’t the primary reason that people are purchasing from the brand. Instead, it is due to Keter’s change in approach to its clientele.

Pena says of Keter, “We see Keter becoming more of a consumer-centric company where our brands will play an even bigger role in our business model.”

Omnimarketing and Digital Evolution

Understanding the stance of the global digital economy, Alejandro Pena has worked with Pasquale Iannone (Keter’s CFO) to develop an omnichannel marketing plan that ingratiates the brand in its different regions. From visuals and messages to auditory experiences, the team of marketers at Keter can create the seamless experience that their clients are looking for. Creating a seamless marketing plan from one channel to the next makes it easier for potential Keter guests to make their purchases.

Pena says his goal is to develop Keter into a company that can serve customers wherever they are, whenever they want, in any way possible. Pena added, “This might be in a physical store, digital store, delivered, picked up – whichever way customers want to engage, we will be there.”

Growth in the Global Market

Originally developed as a family-owned brand and business in Israel, Keter brought on Alejandro Pena to help turn the business into a more international one. Since 2017, Pena has been working with Keter to better transform its branding into one that fits the global platform. Pena says of his goal, “The intent is to build a consumer-centric, branded, innovative business out of the foundational business.”

Looking at its roots, Keter has already enjoyed prosperity throughout the United Kingdom, Israel, and the United States. The goal of the company is to continue expanding so that its brand recognition can grow. Pena added in an interview, “Keter will continue to be the most innovative company in the industry.”

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What are the best time frames for options trading?

Do you have an interest in trading options? What are the best time frames for options trading? If so, look no further. In this article, we will dive into the ins and outs of options trading and help you determine which time frame is optimal for your goals.

Whether you’re just getting started or an experienced trader looking to review your strategies, understanding the basics of good timing regarding options can provide considerable benefits when planning a successful investing plan. Learn more about how different time frames influence option prices and may improve your chances of success when options trading.

What are the different types of options, and how are they priced?

When it comes to pricing options, a wide variety of choices are available. Those looking for a suitable option should be aware that there are both put options and call options, with the former granting the right to sell an asset at a specific price, whereas the latter granting the right to buy an asset at a specific price. Also present in the world of options pricing is the variable known as time decay, which works against those holding an option with each passing day.

To maximize returns, one must consider all factors, including strike prices and expiration dates. Fortunately for those looking for option trading opportunities, brokers like Saxo Bank provide market-leading assistance and support for getting your ducks in a row financially.

Which type of option best suits your trading goals?

For novice traders, there are two main options to consider when putting together a portfolio: short-term and long-term.

Short-term options contracts tend to involve expiration dates of one week or less, and this time frame is best suited for those looking to maximize potential profits in the shortest period possible. At the same time, however, these strategies require considerable market research and analysis; otherwise, it can be easy for inexperienced investors to get burned quickly and sustain substantial losses.

On the other hand, long-term options contracts can provide stability within an overall investing strategy. These generally reach expiration dates anywhere from several months up to a year or more — depending on your choice. Here, the aim is to maximize gains over a more extended period while benefiting from the advantages of options trading as they relate to potential profits and losses.

How to analyse the markets to determine which times offer the best opportunities

Once you’ve decided on the type of options contract you intend to pursue, it’s essential to take a hard look at the markets and analyse which periods are most favourable for trading. In general, investors should look for moments when stock prices hit bottom and make a significant rebound. Analysing these patterns can provide an opportunity to buy low and sell high over a short period — resulting in substantial potential profits.

It’s also advantageous to pay attention to news cycles as this can help inform decisions regarding the best time to enter or exit a position. Knowing what’s taking place in the broader markets — from trade wars and political unrest to natural disasters — is vital in determining how stocks are likely to react and can affect the overall profitability of your trades.

Finally, investors must know when to avoid investing in managing risk levels effectively. Monitor the markets carefully and pay attention to any developing trends that could challenge your short-term strategy or long-term goals; this will help you make informed decisions related to your options trading plan.

Look at historical data to find trends in market movements and trends in specific options

Looking at past data is essential for those looking to maximize their options trading returns. It involves analysing various factors, including pricing fluctuations and overall market trends. Using this research as a foundation, one can then begin to look at specific options trades over time — noting which ones have seen more success than others in terms of profitability. Doing so will help you better understand what works best when it comes to your investing strategy.

In addition to historical data, investors should also pay attention to any news impacting the markets or particular stocks they’re considering buying. Keeping up-to-date on industry developments and economic news will provide further insight into how prices may move — helping you decide when is best to take a position or close one out.

By considering all of these factors, investors can better understand the right moment to enter or exit an options trade — ultimately giving them a better chance of maximizing their returns.

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7 Tips To Train Your Staff To Use UK Bookkeeping Software Effectively

As businesses grow, so do their financial needs. Keeping track of financial transactions can be overwhelming and time-consuming for companies, especially when dealing with large amounts of data. This is where bookkeeping software comes in handy.

Bookkeeping software helps businesses manage their finances by automating bookkeeping tasks, reducing errors, and increasing efficiency.

UK bookkeeping software is a popular choice for businesses in the UK as it is designed to meet the specific financial reporting requirements of the country. UK bookkeeping software is developed by companies that understand the unique tax laws and accounting standards in the UK, making it the best UK bookkeeping software for businesses in the country.

However, implementing new software can be challenging, and getting staff to use it effectively can be even more difficult.

In this article, we will provide you with some tips on how to train your staff to use UK bookkeeping software effectively.

  1. Start with the basics

Before you dive into the complexities of UK bookkeeping software, it is essential to start with the basics. Make sure your staff understands the fundamental principles of bookkeeping, such as debits and credits, balance sheets, and profit and loss statements. This will help them understand how the software works and why it is essential to use it correctly.

  1. Provide training and resources

Once your staff has a basic understanding of bookkeeping, it’s time to provide them with training and resources to help them use the software effectively. Look for training courses or online tutorials that are specific to the UK bookkeeping software you have chosen. Provide access to user manuals, FAQ guides, and other resources that can help your staff answer their questions and troubleshoot issues.

  1. Use a sandbox environment

A sandbox environment is a test environment that allows users to practice using software without affecting live data. Using a sandbox environment will give your staff the opportunity to explore the UK bookkeeping software without the risk of making costly mistakes. It will also help them become familiar with the software’s functionality and features.

  1. Provide ongoing support

Implementing new software can be overwhelming, and your staff may have questions or concerns even after completing training. Provide ongoing support to help them navigate the software and troubleshoot issues. Encourage them to ask questions and seek help when needed.

  1. Encourage collaboration

Encourage your staff to collaborate and share their knowledge and experience with each other. This will create a supportive learning environment and help your staff develop new skills and techniques for using the UK bookkeeping software effectively.

  1. Set realistic goals

Set realistic goals for your staff to achieve when using the UK bookkeeping software. These goals should be specific, measurable, achievable, relevant, and time-bound. For example, you could set a goal for your staff to reconcile bank statements within a specific timeframe or produce accurate financial reports on a monthly basis.

  1. Monitor progress

Monitoring your staff’s progress is essential to ensure that they are using the UK bookkeeping software effectively. Use software tools to track usage and identify areas where additional training may be required. Review reports and financial statements regularly to ensure that they are accurate and reflect the business’s financial position.

In conclusion, UK bookkeeping software is an excellent tool for businesses in the UK to manage their finances efficiently. However, implementing new software can be challenging, and training staff to use it effectively is essential for success. By starting with the basics, providing training and resources, using a sandbox environment, providing ongoing support, encouraging collaboration, setting realistic goals, and monitoring progress, you can train your staff to use UK bookkeeping software effectively and improve your business’s financial performance. Remember, the best UK bookkeeping software is only as good as the staff using it, so invest in their training and development.

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