May 2023


Best Practices for Designing Digital Marketing Mailers in Tampa

Email is a powerful digital marketing tool in Tampa, allowing marketers to reach out directly to their target audience and convey their message instantly. Digital marketing mailers in Tampa is a cost-effective way of delivering content that can help firms raise brand awareness, generate leads and increase sales. However, the challenge for any business is ensuring your email stands out from the thousands of other emails that readers receive every day. With this article we will provide you with our best practices for designing digital mailers so you never have to worry about losing reader engagement!

Understand the target audience and their preferences

To effectively reach your audience, it is crucial to understand not only who they are, but what they prefer. This knowledge can guide you in tailoring your messaging and presentation to appeal directly to your target demographic. Whether you’re targeting young adults or retirees, urbanites or suburbanites, you need to know what resonates with them. Do they prefer an emotional appeal or a logical argument? Is humor a hit or a miss with this group? By understanding your audience, you can create content that speaks directly to their interests and values, and ultimately drive meaningful engagement.

Choose an eye-catching design that stands out from other mailers

In the world of direct mail marketing, it’s more important than ever to grab the recipient’s attention from the moment they open their mailbox. That’s why it’s crucial to choose an eye-catching design that stands out from other mailers. Your design should be bold, visually appealing, and instantly recognizable. You want your mailer to be the one that people can’t help but pick up and examine, even if they’re not quite sure what it is at first glance. So, whether you opt for striking colors, unusual shapes, or unconventional materials, make sure your mailer demands attention and leaves a lasting impression on the recipient.

Use good quality images with a high resolution for better visuals

In today’s image-driven world, it’s more important than ever to ensure that the visuals you use are of the highest quality possible. That means selecting images with a high resolution and crisp clarity. When you use good quality images, your visuals become more engaging, more impactful and easier on the eye. With the right photographs or graphics, you can motivate and inspire your readers, customers and followers. Whether you’re creating online content, marketing materials or social media posts, take the time to choose visuals that are up to scratch. Your audience will thank you for it.

Incorporate creative shapes and patterns to draw attention

Stand out from the crowd with creative shapes and patterns! Whether it’s a bold geometric design or a playful asymmetrical shape, incorporating unique elements into your work is a surefire way to catch the eye. By taking the time to add these attention-grabbing details, you can elevate your project to the next level and impress your audience with your creativity. So don’t be afraid to take risks and experiment with new shapes and patterns – your work will thank you for it!

Include actionable calls-to-action (CTA)

When it comes to writing content for your website or social media platforms, including actionable calls-to-action is crucial for encouraging readers to take the desired action. Whether it’s signing up for a newsletter, purchasing a product, or sharing your content with their friends, clear and concise CTAs can make all the difference in turning passive readers into active participants. By using strong verbs such as “discover,” “shop,” or “join,” and placing the CTA prominently throughout your content, you can motivate your audience to engage with your brand and ultimately help you meet your goals. So don’t be afraid to experiment with different CTAs and track their effectiveness to see which ones resonate most with your audience.

Focus on mobile optimization to reach a wider range of customers

With the rise of smartphones and other mobile devices, it’s no secret that people are increasingly glued to their screens. As a result, mobile optimization has become a crucial tool in the arsenal of any forward-thinking business. By ensuring that your website or app is optimized for mobile use, you can connect with a wider range of customers who are constantly on the go. This means better engagement, more conversions, and ultimately, higher profits. But what exactly does “mobile optimization” entail? From responsive design to mobile-only features, there are many ways to tailor your digital presence to the needs and habits of today’s mobile-first consumers.

At the end of the day, the success of your email marketing campaigns relies on a number of factors including content relevance and targeting. By understanding and optimizing for these different components, you can maximize your returns and produce more successful email campaigns. All it takes is knowing your target audience, creating engaging visuals, incorporating calls-to-action that motivate readers, and taking advantage of mobile optimization for greater reach. With careful attention to these elements, you can ensure that your email marketing efforts are both effective and profitable.

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Staying Financially Secure in Times of Fraud: Beating Credit Card Scams With Mark Hauser

Credit card scams have been part and parcel of the user experience since the first card was ever printed. With that being said, scammers and fraudsters have only gotten better at their jobs over the years. For that reason, Mark Hauser of Hauser Private Equity took it upon himself to share some keen insights about credit card fraud as well as how to overcome the situation when it presents itself.

What Is Credit Card Fraud

Credit card fraud is an umbrella term that refers to several different forms of illicit and non-consensual credit card use. A fraudster can acquire a lost or stolen card, purchase information off of the Dark Web, or even clone a copy of a credit card through the use of a card skimming machine. Purchases can be made before the victim ever notices that their card has gone missing, thus leading to adverse outcomes for their credit and financial security.

Common Types of Credit Card Fraud

  • Lost or Stolen Card
  • Cloned Credit or Debit Card
  • Purchased Card Information Online
  • New Account Registration Fraud

Identifying and Overcoming Credit Card Fraud

Mark Hauser has been working in his position at The Hauser Group since 1995, helping to build the company up throughout the years. Over that time, Hauser has come to understand several ways that individuals can identify and potentially overcome credit card fraud.

Let’s look at a few of Hauser’s best ideas for avoiding becoming a victim of fraud.

  • Diverse Password Portfolio – One of the biggest sins of credit card security is the over-reliance on a personal password to maintain our network of accounts. Use a diverse portfolio of passwords that are changed regularly to protect your account.
  • Avoid Public WiFi – The internet can be a scary and dangerous place for your credit card, so avoid going online and shopping when utilizing public WiFi. Unsecured wireless networks are a risk to you and your financial future.
  • Use Secured Websites – Make it a point to shop on platforms that are secured. You can find out if a platform is secured by looking for a padlock icon to the left of the HTTPS section of the address bar.
  • Don’t Save Online Details – Finally, Mark advocates getting into the habit of clearing out your card details when using the internet. A merchant’s platform may offer to remember your account information for your next login. Don’t let it!

If you run into an issue with your card, it is up to you to contact the bank that issued the card. Mark Hauser advocates quick and thorough responses, including the changing of all passwords, pins, and security details. Additionally, cardholders may reach out to the FTC before contacting Experian, Equifax, and TransUnion.

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Top Reasons To Invest In Pet Insurance

Pets are increasingly becoming seen as full-fledged family members in today’s society. We ensure that they are loved and cared for, fed well, exercised well, and given special treatment when ill. We also include them in family photos and take them on vacations. Even more, we refer to them as our “fur babies” and ourselves as “pet parents.” Everyone (human) in the family—including you, your parents, your kids, and even your grandparents—is likely covered by health insurance if you take a quick look around your home. But have you ever given pet insurance for dogs a thought?

Similar to regular health insurance, the goal of pet insurance is to pay for your pet’s veterinary bills in the event of mishaps or medical problems. Is insurance for pets in India really necessary if these are only likely, isolated incidents? Yes, it is the answer. It costs money to raise and take care of a pet. There are many costs to be incurred for things like food, clothing, accessories, grooming products, vaccinations, and prescriptions, to name a few. In addition, rising veterinarian expenses are a result of improvements in animal healthcare. So, if you haven’t previously covered your pet, here are 5 reasons to think about it:

  1. It guarantees your pet’s excellent healthcare

Depending on the pet cover you select, pet insurance offers you a greater range of treatment options for dental problems, parasite-borne illnesses, cataracts, fractures, pregnancy complications, etc. Pet insurance also comes in handy for older animals who could require more extensive medical care.

  1. You are prevented from withdrawing from your funds

Accidents can happen at any time, despite your best efforts to be safe around your animal friend. Dog health insurance assists with the cost of medical care in the event of an unanticipated accident, injury, or illness, sparing you the worry of arranging the finances or depleting your savings.

  1. It assists with costly therapies

Pets can experience serious diseases, just like humans, and therapies for these severe conditions can be quite expensive. With pet insurance, you can provide your dog with the greatest care while saving money on pricey hospital stays and medical procedures.

  1. It provides flexibility based on your budget

Depending on your budget and your pet’s demands, you can choose from a variety of insurance. Some pet insurance for dogs policies also allows you to pick the frequency of premium payments, whether it be monthly, quarterly, semi-annually, or annually.

  1. It also provides additional protection

Some pet insurance policies also provide coverage for theft or loss of the pet, international travel, and third-party liabilities in case your pet injures someone else or damages their property, in addition to accidents and illnesses.

It is best to purchase insurance for pets in India when your dog is still a young pup if you are interested in doing so. But it’s also possible to do it later in life. Make sure to compare policies before deciding which is best for your dog, depending on your lifestyle and needs.

Insurance is the subject matter of solicitation. For more details on benefits, exclusions, limitations, terms, and conditions, please read the sales brochure/policy wording carefully before concluding a sale.

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What Are The Types Of Car Insurance In India?

You use a car to commute to work, go on trips with your family, do chores, and visit with friends. You keep your automobile in good condition, obey the law, and drive courteously if you’re a responsible car owner. You, therefore, want to be able to drive your car without thinking about anything. No matter how well you plan, your automobile may still run into unplanned road hazards like big or small accidents, breakdowns, tyre bursts, natural or man-made disasters, etc.

All forms of car insurance online, whether purchased online or in person, provide coverage for monetary losses brought on by tragic incidents affecting your vehicle, subject to your policy’s particular terms and conditions.

Let’s first discuss the five forms of auto insurance available in India:

  1. Third-Party Liability Only Cover

Take a look at the advantages listed below that come with this kind of auto insurance:

  • The price to fix or replace a car that a third party damaged
  • The price of hospitalisation and outside medical assistance
  • liabilities brought on by a third party’s passing
  • The Motor Vehicles Act mandates third party car insurance coverage before allowing you to drive on public roads. The sum assured must be adequate for the road conditions and sufficiently large to cover your out-of-pocket costs.
  1. Own Damage (OD) or Collision Damage (CD) Cover

The price of fixing your damaged car is covered when you pick collision damage auto insurance. The age of the vehicle and the insured declared value are factors that are taken into account when determining the collision coverage premium. The IDV is based on the market value of the vehicle. *

The IDV less accumulated depreciation establishes the maximum amount payable under the policy in the event that a claim for collision coverage insurance is lodged. You need to get collision insurance if you financed your car. *

  1. Personal Accident Insurance

When you want to protect yourself, that is, the owner-driver of the car, you choose personal accident auto insurance coverage, which pays for your medical expenses after an accident. You can add supplementary coverage to the legally needed liability car insurance online to reduce particular risks. The costs resulting from the accident will be covered by personal injury protection. Medical bills for the driver and other passengers will be covered by personal injury protection. *

  1. Vehicle insurance with zero depreciation

This kind of protection is often provided as an add-on to an automobile insurance policy in India. Imagine that you need to fix the parts since your car was damaged. The insurance will factor in the parts’ depreciated value when settling claims. You will be given the full amount of your claim with a Zero Depreciation Vehicle Insurance Policy because cost depreciation will not be taken into consideration. *

  1. Complete Auto Insurance

It covers third-party liability, harm to one’s own vehicle, personal accident coverage, and all non-collision damage like storm, flood, fire, and theft, this type of motor insurance offers the most protection. *

* Standard T&C Apply

Insurance is the subject matter of solicitation. For more details on benefits, exclusions, limitations, terms, and conditions, please read the sales brochure/policy wording carefully before concluding a sale.

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Institutional trading at ADSS – an updated review (2023)

Institutional trading refers to the buying and selling of financial securities on behalf of institutional investors, such as mutual funds, asset managers, hedge funds, and retail banks. Differing from retail trading, institutional traders often handle much larger trade volumes and require faster and more precise trading tools, research, and resources. Institutional traders also trade on behalf of their clients or institution they represent. As such, finding a broker that can meet their needs carries higher stakes than regular retail trading.

In this ADSS review, we will examine the investment company’s capacity in fulfilling the needs of its institutional traders. If you are a financial professional looking to create an account to start trading, read on to learn more about the background of ADSS, as well as its functions, features, and benefits when it comes to institutional trading. Remember that trading comes with risk, regardless of your experience and skill level. You should therefore not only select a broker that fits your needs, but also ensure you make informed decisions at every step of the way to minimise the potential for losses.

What is ADSS?

ADSS is a global financial services company that operates as a broker. It provides a range of services for trading various financial clients, including indices, forex, commodities, cryptocurrencies, and equities. ADSS offers access to global markets, while headquartered in the UAE. It is regulated and authorised by the Securities and Commodities Authority (SCA) in the UAE, and it is also regulated by the FCA in the United Kingdom where it has offices.

As a broker, ADSS provides their own bespoke platform as well as a strong partnership with MT4, a multi-asset trading platform their clients can also access. They also provide live market data as well as educational tools and resources to cater to the diverse need of their traders and investors. The company has a focus on providing a fair and transparent trading environment, and all trades are executed without charging commissions. It also has a solid multilingual support team that is available 24/5.

Institutional trading at ADSS

Providing sophisticated OTC trading products for clients, alongside competitive spreads and deep liquidity, ADSS is a solid option for institutional traders. The broker offers bank, non-bank, and regional liquidity pools to enable fast execution and a sophisticated trading experience to brokers, banks, hedge funds, and asset managers.

Features of institutional trading at ADSS

When it comes to institutional trading at ADSS, here are some of the features the broker offers:

  • Wide range of instruments

The first feature ADSS offers is a wide range of instruments, including over 65 currency pairs available for spot FX trading, precious metals trading, and CFDs on over 1,000 single stocks from global exchanges. When trading, ADSS provides deep levels of liquidity across many of these instruments to allow for fast and precise trade execution.

  • ADSS trading desk

The broker offers a trading desk for its institutional traders that is a far more sophisticated version of the support team they offer for retail traders, with expert and specialised knowledge. This trading desk operates 24/5 and is multilingual, and institutional traders can seek help through voice execution. The trading desk also provides information on market research and analysis to keep traders up to date.

  • Hosting and colocation

ADSS partners with leading providers over the world so that clients can access low latency infrastructure hubs. This allows their institutional traders to execute complex strategies quickly, decreasing the potential for slippage, errors, and failures. ADSS works with LD4 in London and NY4 in New York, and traders can access a low latency FIX API for pricing and trading when they become a client.

  • Global liquidity network

Finally, ADSS has over 30 sources of liquidity available through their platform so that their clients can best optimise their trades. With such a strong network, clients can trade with low latency and high flexibility. Some of their connectivity includes PrimeXM, Gold-I, Fastmatch, Lucera, TraderTools, and First Derivatives.

Prime brokerage services

In terms of managing your business and helping it grow, ADSS provides the tools that are needed to create a strong brand while managing client portfolios efficiently. The broker offers institutional traders prime brokerage services, including state-of-the-art technology and through their strong network of global partnerships. Three of their main benefits as stated by the company itself include:

  • Bespoke liquidity solutions

The feature: Institutional traders have access to a deep, multi-layer liquidity pool. Traders can also access margin or give-up accounts, and they can tap into an extensive network of market-leading Tier 1 and Tier 2 bank and non-bank market makers.

Our opinion: For traders who need fast execution and real time price updates, this is vital. With ADSS’ strong global network, access to a deep liquidity pool is easy for institutional traders.

  • White label opportunities

The feature: ADSS also offers white label opportunities so that brokers, firms, and hedge funds can repackage their services under their own brand name. This provides businesses with the tools they need to monitor client trading, while ADSS itself delivers extensive back-office support.

Our opinion: Any broker that offers white label opportunities is automatically a superior one if you are looking to build your business, whether it is a hedge fund, financial firm, or investment brokerage. With ADSS being an established and experienced broker, its back-office support is a huge benefit and can be a great help to those just setting up their institution. It is also a relatively easy way to create a strong brand from the very beginning, if you are just starting out in the business.

  • Sophisticated margin solutions

The feature: ADSS offers an advanced and intuitive platform to help traders manage risk and make efficient use of their capital with leveraged trading. The company also provides a Net Open Position (NOP) line for trading on a case-by-case basis.

Our opinion: This level of sophistication is a great feature from ADSS. An NOP line can help traders calculate and manage the overall exposure or risk that it faces when investing in financial instruments. This not only can help them decrease the potential to incur losses, but also keep institutions compliant with regulations surrounding the maximum amount of risk one can take. This ensures that institutions are well-monitored, which can also lead to an optimisation of capital allocation.


ADSS provides a wide range of instruments and sophisticated tools for institutional traders who are looking to trade in a more advanced manner. There is a strong focus on providing market-moving information, and there is also a good set of tools implemented to manage risks, maximise returns, and optimise portfolio performance. Overall, this leading MENA broker does live up to its name, and there is a strong case for working with them.

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