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Curiosity & You: Steph Korey Breaks Down How a Curious Mind Can Lead to Financial Success

Becoming a successful entrepreneur sounds like a dream job, but the path to the top is often fraught with obstacles. Steph Korey founded the international lifestyle brand Away in 2015, guiding the business seemingly overnight toward a massive valuation and footprint within the industry. Driven as much by her professional abilities as her yearning to push the limits of her career, Korey also cited a sense of curiosity as being one of the reasons for her success.

Curiosity may seem like a relatively innocuous personality trait, but the right sense of curiosity can lead entrepreneurs to their next level of success. Let’s take a closer look at how a sense of curiosity can foster success in the entrepreneurial field.

Targeting Innovation and Improved Engagement

Innovation is often borne of necessity and curiosity is the path by which the process travels. Entrepreneurs tend to be curious as children, latching onto their parents while asking question after question regarding this topic or that. Simple answers don’t pass muster and so future entrepreneurs will look to find out the why and the what.

An adult entrepreneur can take that sense of curiosity and wield it successfully within the field. Innovative entrepreneurs will use their curiosity as a compass to find new solutions to old problems within their industry. With confidence borne through preparation, entrepreneurs can deliver new concepts to the market.

We can look to Pinky Daga of Thriive Art & Soul as a prime example of curiosity made manifest. Pinky Daga found her entrepreneurial spirit glowing like a child. Daga says of young entrepreneurs, “They are usually those who gain success or thrive before others, by finding innovative methods to market an existing product.”

Most importantly, from the perspective of Daga, a curious entrepreneur is one willing to explore new answers, solutions, and potential applications.

Culture and Curiosity Buoy Steph Korey’s Career

Steph Korey was born and raised in a multicultural home. Splitting time between American and Middle Eastern roots, Steph would absorb every aspect of her two cultures throughout life as a child. Korey said, “It was really important to them (her parents) that we understood that there are all different types of cultures and people…”

Pointing to the global perspective, Korey believes that her childhood was integral to how she works and interfaces with life today. Despite how far she has come, Korey hesitates to say that she is done learning. Steph Korey says to aspiring entrepreneurs, “Whether you are 1 year in, 10 years in, or 50 years in, really embrace that you still don’t know 99% of what there is to know.”

One way by which Korey integrated curiosity into her career was during her time at Warby and Casper, helping to fuel branding success. Using stories to sell products, Steph Korey quickly came to understand the importance of an interesting narrative. Korey said, “They get excited about the story those brands are telling!”

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Business

4 Great Strategies to Improve and Maintain Business Reputation

Regardless of the size of your business, if you want to improve the way clients interact with your brand, you may need to start by boosting and maintaining its reputation. If your business doesn’t have a good reputation, then it is likely to fall apart.

This makes it necessary to continually check in with your clients so as to make them understand your company’s service, products, and values. To achieve this goal and improve/maintain your business reputation, you might want to use the following strategies from the pros:

1.     Go an Extra Mile

It is vital that you do everything possible to ensure you meet the expectations of your clients. When many individuals do the bare minimum, you need to consider stepping up and going the extra mile, which is less traveled. Your business reputation might rely on such efforts in the near future.

Your interaction with clients and employees can as well speak volumes when it comes to your business reputation. It helps to demonstrate the kind of character attributed to your brand or business.

2.     Respond to Negative Reviews

Every entrepreneur may encounter problems dealing with negative reviews from previous clients in the modern world. Negative reviews can occur regardless of putting more hard work and effort into delivering quality services and pleasing all your clients.

As disappointing as it gets, you need to learn how to respond to negative reviews from your clients. Among the best ways to respond to those reviews is to address clients by their name, respond within 24 hours, apologize for failing to meet their standards, and thank them for voicing their issues.

3.     Offer Something Back

A brand is part of the community they work and operate in, and a simple way to show the values of your business is to embrace the sense of corporate social responsibility.

There will be national and local charities that need help always. Offering financial and practical support will enable you to enhance your business reputation and engage with a new audience.

This kind of work is capable of creating positive public relations (PR) for your business. So ensure you tell the media about what you do. If you also have workers who like giving back to society, ensure you involve them.

4.     Show Your Professionalism

The quality of services and products is basically a direct outcome of your professionalism. But you shouldn’t just limit the recipients to your paying clients.

Strength the reputation of your business by sharing what you know. You can achieve this by providing helpful information on your site and social media page. This will show you are a trusted and focused resource.

Businesses that stay updated in the industry can strengthen their reputation and consider it as a responsibility, not just a benefit.

Final Say!

Being a great entrepreneur and business leader nowadays means understanding the way people perceive your business and engaging in a manner that can maximize its reputation.

The chance present in mastering reputation and communication is notable, as is the potential for many things to go wrong when you fail to take your business as an entrepreneur seriously.

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Business

Getting in the Ring With Ryan Kavanaugh

Viewers who check in to the TrillerVerz III event this weekend at Brooklyn’s Barclays Center will not only get a peek at Triller Fight Club’s future, but also of co-owner Ryan Kavanaugh’s vision for the future of entertainment geared at younger audiences.

Triller Fight Club is a combat sports league founded by Ryan Kavanaugh and Bobby Sarnevesht, co-founders of Triller, a music-based video-sharing social network. Triller Fight Club combines two likes of the 17-to-27 demographic – which Kavanaugh and Sarnevesht refer to as the “culture-graphic” – music and combat sports.

Big Names & Big Events

Triller Fight Club’s debut match, featuring Mike Tyson and Roy Jones Jr. in November 2020, drew 1 million views. It included a battle between former NBA slam dunk champion Nate Robinson and YouTuber-turned-fighter Jake Paul, in addition to the two boxing luminaries. Musical performances by musicians such as Lil Wayne, Wiz Khalifa, and French Montana were interspersed between fights.

The multi-day TrillerVerz events introduce a new element: the rap battle. TrillerVerz III is a two-day event that will feature a fight card including up-and-coming New York-area boxers, a musical performance by DJ Super Cat & Friends, and a grand finale rap duel involving hip-hop veterans Big Daddy Kane and KRS-ONE.

Triller has data suggesting that 17- to 27-year-olds are interested in boxing and are talking about it online, but they aren’t watching it since the sport hasn’t altered – or changed the way it appears – in decades, according to Kavanaugh.

The TrillerVerz event this weekend will represent a shift away from early battles between big-name but older fighters, which gave Triller Fight Club unrivaled startup exposure, and toward highly competitive, title-worthy contests. These are the kind of fights that will be featured at future Triller Fight Club events. Triller understands what the market wants – competitive bouts with interesting boxers paired with top-notch musical performances and eye-popping spectacle – and he feels there is a better way forward. Triller feels that the fighters on this weekend’s show will be among the contenders of tomorrow.

A Bigger and Better Platform

Ryan Kavanaugh and Triller Fight Club seek to bring fresh vitality to the boxing world by drawing on his expertise as a highly-recognized producer in the film business known for his ability to create a visually pleasing product.

“We’re attempting to build a new platform,” says Ryan Kavanaugh. “We’re attempting to develop a new program that will reintroduce fun to boxing. Boxing, in my opinion, is first and foremost a form of entertainment. We intend to host a boxing night with musical performers, not only to establish a new platform, but also to cultivate a new audience. Boxing could use a jolt of adrenaline. That’s why I’m here.”

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Business

The Dos and Don’ts When Responding to Negative Reviews

Online reviews are vital for building customer loyalty, generating new leads, and boosting sales. However, you need to know that not everyone will be 100% satisfied. You will have negative reviews at some point, and it is okay. One thing you must never do is take negative reviews personally. Actually, the negative reviews might be something good. So, when dealing with company reviews, here are the dos and don’ts.

The Dos

  • Reply Professionally

Whenever you respond to negative reviews, try to remain as professional as possible. Make sure your response is public and explain your side of the story. Whether someone posted on your blog or social media page, ensure you leave a response that everyone can see. You can also offer an opinion to ensure people view the issue from different perspectives.

  • Consider Private Messages

Even if you post publicly, it could also be a good idea to send a private message. It shows the client that you are giving them individual attention and you care about them. The private message should expound on the issue and provide more details. This will be crucial when dealing with private information.

  • Always Apologize

A simple apology can change the mind of the unhappy customer and they may even update their review. Don’t look for excuses to escape the problem. Apologize for how things have been and ask for another opportunity to rectify things.

  • Diagnose

Investigate the issue and don’t blame anyone for what happened. The important thing here is to fix the problem and not to blame other people.

The Don’ts

  • Don’t Take Them Down

It may be tempting to take the negative reviews down. Don’t! It only shows how rude you are. There are many places the customers can leave reviews. So, taking a negative review down does not mean they will stop. It is unethical and not allowed.

  • Don’t Respond Immediately

Your immediate response to a negative review can be returning fire with fire. Don’t do that. Stay away from your keyboard for a while. Let your emotions come down and assess the situation. A poor response could ruin your reputation and how other people, even happy clients, feel about you. So, don’t take things personally. Take some time to review the situation and respond when you calm down.

  • Don’t Ignore Them

A negative review spreads faster than a positive one, and you must know how to deal with that dissatisfied customer. Once you ignore a negative review, it indicates that you don’t care about your customers. Furthermore, customers will question how you will help them should they find themselves in similar situations. So, always respond politely and professionally.

  • Don’t Be Impolite

If you feel a review is unfair, it is easy to get angry and defensive. Once you feel this, step back. A bad response could do more harm than you think. Not everyone knows how to talk politely or approach a situation maturely. Understand this and reserve that burning rude answer in your head. A bad reaction will only ruin your reputation and infuriate the customer who is already angry. It is hard, but it will prove worth it in the long run.

Conclusion

These are the dos and don’ts of dealing with negative reviews. It is crucial to remain professional, polite, and respond to the reviews. It will build your reputation and help increase sales.

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Business

How to Safely and Legally Sign Documents with an Electronic Signature

There are two ways to sign a document: make your signature with ink or use an electronic signature. The latter has the advantage of providing increased security because it’s impossible for someone to alter the document without you knowing.

There are a few different types of electronic signatures. Most often, one is going to use a digital certificate and then digitally sign each page with an encryption key. This allows the validity of your signature on every page to be confirmed as true by any third party who is authorized to validate these certificates.

But there are other ways that an electronic signature can be used, such as through a mobile device’s camera or fingerprint reader, or through electronic signature software. Whatever method you choose for your electronic signature, here’s how to do it safely and legally so that you won’t have any problems down the road.

What is an electronic signature?

An electronic signature is a way of representing your name and verifying that you signed a document. It can be used in place of an ink signature, which has the disadvantage of being easily forged. The good thing about an electronic signature is that it provides increased security as it’s impossible for someone to alter the document without you knowing.

In order to use an electronic signature legally, there are certain rules that must be followed. Your identity must be verified before the certificate is issued and then you must use your digital certificate to sign the pages of the document. Then, those certificates need to be validated by an independent third party who has been authorized by your state or federal government to do so. The last step is having all parties sign the new document with their own signatures, which will make it official and legal.

Types of electronic signatures

When you digitally sign a document, there are two main types of electronic signatures: digital certificates and key cryptography.

Digital certificates are a form of public-key cryptography. They are digital signatures that can be verified by a third party to prove that they are genuine and that the sender is authorized to send them. This is because only the person who holds the private key can create a valid certificate.

Key cryptography is also known as asymmetric encryption. It’s a way of securing documents with a public key, which can then be verified with the corresponding private key on the other side to ensure authenticity. Both types of electronic signatures have their advantages, but it’s important to know what type of signature each one provides in order to make sure it meets your needs.

How to create an electronic signature

First thing’s first: you’re going to need to create an electronic signature. There are two easy ways to do this:

1) You can use a digital certificate and then digitally sign each page with an encryption key. This allows the validity of your signature on every page to be confirmed as true by any third party who is authorized to validate these certificates.

2) You can use electronic signature software on your computer or mobile device. This will allow you to automatically create a signature that is verified and legal.

How to use an electronic signature in different situations

There are a few different situations in which an electronic signature can be used. The first is when you’re signing a contract. An electronic signature can show that the person is authorized to sign the document, and it can also make the process much faster than using an ink signature.

The next situation where an electronic signature would be advantageous is signing a power of attorney over to someone else. If you have a health problem and can’t sign your own documents, having someone else with an electronic signature could mean the difference between life and death for you.

Another use for an electronic signature would be if you need to leave someone else in charge of something that has significant value for your business or yourself. For example, if your house was on fire and you were trapped inside, leaving someone in charge of your home would be difficult without an electronic signature.

Conclusion

Electronic signatures are a great tool for both businesses and consumers. However, they do require careful planning and understanding of their legal implications.

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Business

Why is a Business Model Important?

A business model confirms the mechanisms by which an operation will make money. Without determining a viable business model before getting a business going, the CEO and management team must scramble to devise one that makes sense in the current market. To do this, it’s beneficial to use a business model canvas starting with a template and building out the model step-by-step. Doing so allows the team to visualize it and confirm that every part is feasible.

What is a Business Model?

A business model is designed to break down the steps for what the company fundamentally does to conduct business transactions.

What is the Unique Selling Point or value proposition of the company? Is it sufficient to beat out other competitors to the sale? Is it sustainable over the long term? Can competitors steal a march on them by developing something better?

Also, consider the sustainability of the business model. What would derail it? Could new technology do so? Will part of the process become impossible at a later time? Is the business seasonal where it cannot be run at certain times of the year – i.e., a local snow clearing business in Alaska – or are parts difficult to source from manufacturers?

It’s important to consider all these issues to ensure that the business model won’t work today but fall over two financial quarters from now.

How Is it Different from a Business Plan?

The business model and business plan are often confused by new entrepreneurs and people who haven’t studied business in college.

A business plan describes the strategy that the firm will have and how it expects to perform. While it will touch on the business model including how the business will make money, primarily this document covers expected sales, expenditures, and other considerations. Financial lenders will likely request to see a business plan to view the projected numbers. Then they’ll want to know how those estimates were arrived at.

Also, while the plan is helpful to develop, it changes with the operational reality. However, a business model is unlikely to do so unless it’s fundamentally wrong or how business is conducted changes significantly. For instance, while the products being sold may change, how they’re produced and where they’re sold may not. Due to this, the business model may remain largely unchanged.

Why Is the Business Model Essential for Businesses?

A business model is essential because it clarifies the way that the company will solve existing problems in the marketplace. The value creation must be evident to encourage customers to purchase their product(s).

Production costs must be low enough to allow for other expenditures and to still turn a profit. Could generic alternatives reach the market to dampen sales? What can be done, such as patents, copyrights, and trademarks, to prevent this?

Direct distribution or other methods employed so customers can receive the products is also important (the same is true of provided services too). How will this occur, will they remain viable channels, and will the cost of access remain the same?

Business models need to not fall apart when scaled in size fivefold or tenfold. The Zoom app at the beginning of the pandemic is a good reference point for successful rapid growth.

Must Business Models Necessarily Evolve?

Business models do need to evolve with the times. A good example of this is Blockbuster which failed to evolve sufficiently when media went digital. It took the creation of Netflix and faster internet access to completely change how filmed media was accessed and consumed by the public.

Why would people take a trip to the local Blockbuster store if they could access a movie instantly from their home? And on a big-screen TV? This question wasn’t explored by executives who believed their market position to be unassailable.

Business models need to evolve with changing markets and different customer expectations. However, companies must also stay on the lookout and be ready to seize on new ways to deliver their goods or services too. At which point, massive business model changes might be necessary.

Is Pivoting Always a Good Idea?

Business owners love to pivot from one idea to the next. Should this be done? There is a degree of shiny object syndrome when doing this. Entrepreneurs are no less susceptible to this than other people. It can sometimes be a good idea when the current plan isn’t working or there are better opportunities elsewhere in the market. However, it usually requires years for a new brand and/or product to establish itself. Switching strategies doesn’t always allow enough time for growth to happen.

While a pivot may still rely on the same business model, it will play havoc on existing plans. Pivots should be justified not just to demonstrate the viability of the new idea, but also to confirm that the old idea was wrong or won’t work.

Business models are an essential part of a successful business. When the founder is unaware of what the model is, then they won’t be clear when something has broken down or proven it to be invalid. The future from that point will not bode well.

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Business

Factors To Consider When Looking For The Best Answering Service For Your Business

No matter what type of business you have, hiring the right answering service company is crucial to your business. When figuring out which answering service company to choose, the most important thing is to ensure that it will be an exemplary service for your business. Here are some factors to consider while selecting the best answering service company to help you achieve your business goals.

1.   Experience And Expertise Of Their Staff

The first thing you should consider when choosing the best answering service for your business is the experience of their staff. A company that hires inexperienced people will not give you the best service and may even inconvenience your customers who call.

When selecting the best 24 hour answering service company, hiring a company with a successful history of working with a similar business is essential. You can be sure that they will answer your questions and offer a personal touch that can make all the difference. Prompt and accurate information is crucial when dealing with your customers.

2.   Safety and Secure Communication Connections

It’s of great importance to hire an answering service company that offers an extra level of security for communication and identity fraud prevention. Secure communications come with an additional level of safety as well. Security of your business communications and data is essential to consider when choosing an answering service.

Organizations usually have a lot of private information to handle, so it is necessary to ensure that the communication channel you choose is secure enough and safe from any eavesdropping. The ability to provide secure communication may depend mainly on their communication equipment and systems and their expertise in the field. Therefore, it’s crucial to secure your business communications channels as per the law of the land.

A professional answering service business should have a professional VoIP system to ensure secure and trustworthy connections. Today’s market means implementing encrypted communication channels to be safe.

3.   The Integrity of The Employees And Their Ability To Keep Secrets

It does no good to have an answering service when your employees can’t keep secrets. Hence, it’s essential to pick an answering company with a reputation for honest and trustworthy employees. The call answering service employee needs to be a very reliable person and can keep secrets. Because of their work’s nature and sensitivity, there is a need to abide by the rule, “thou shall not tell anybody the client’s personal information”.

They should avoid disclosing any details of the calls they processed, more so if they were personal. Employees should avoid any unnecessary discussions about clients with their co-workers. Avoid answering service workers who will share clients information with the public without hesitation. Customer service is an essential part of customer retention and customer satisfaction!

4.   A Company That Gives Value For Your Money

It’s essential to choose an answering service that will provide you with a solid level of services and efficiency at an affordable cost for your business. You don’t want to pay a lot, but you want to receive high-quality service from answering service companies. You need to hire a company that will not give you less than what you pay for or less than your expectations.

The key to getting the most affordable and best answering service is shopping around the marketplace and comparing services and prices. It’s also of great benefit to select an answering company with the policies that fit your needs to avoid having to sift through dozens of other companies with similar services

Conclusion

Having a solid answering service team is crucial for your business to retain its customer base. Customer service representatives need to possess the ability to multitask under pressure and the knowledge necessary to solve your customers’ problems quickly and efficiently. When considering customer service representatives, look for those who present themselves well and answer questions effectively and accurately. They should also be able to remain calm in high-stress situations to provide effective solutions for your customers. AnswerMTI is a 24-hour partner who will provide you with answering services with all the professionalism it deserves

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Business

Why Hollywood studios love forensic watermarking tech

Access to fast internet and smart devices have expanded the video content industry in a big way, which explains the success of over-the-top (OTT) portals, like Netflix and Amazon Prime. However, this has also increased their headache due to video piracy. OTT platforms have traditionally utilized digital rights management (DRM) technologies to keep premium video content from being pirated. This is an advanced technology, which largely depends on always-on internet devices, and enables OTT service providers to manage their users, apply AES encryption to their video assets, and break video files into shorter content blocks to avoid piracy.

However, the piracy ecosystem has evolved over time and become more sophisticated, and some premium HD content is still leaked for unauthorized users to exploit, despite best attempts.

Pirates take advantage of an OTT system in which DRM protected content is transmitted using digital-analog duality, particularly at the client end, where each piece of video content must be decrypted and delivered as an analogue signal for viewing. Pirates use sophisticated programs to intrude at this point and attempt to grab the continuous video stream from the OTT server.

Hollywood studios are concerned about this leakage because they stand to lose big money in revenue from their premium content. The content production and DRM industries have attempted to close this gap by adding video watermarking to its arsenal of security tools. This is a more advanced function that embeds non-obtrusive text or codes in video frames that aren’t apparent to the human eye or easily identifiable by recording software, and, in this sense, stands at variance with visible watermarks that can spoil the user experience.

There are largely four parts to forensic watermarking technology: (a) copyright or ownership data which is encoded in (b) the host signal or video frame – a video file is a collection of static video frames – which is used in conjunction with (c) a secret watermarking key to create (d) a watermarked video frame. Even if the combinations of frames from the original video file undergo resolution, transcoding, copying, or distributive changes, the copyright message should stand strong during the whole life-cycle of the video frame in a comprehensive forensic watermarking architecture. Otherwise, the watermark cannot be called robust.

Hollywood studios expect OTT platforms to add not only multi-DRM measures to combat piracy, but also a powerful forensic-watermarking option so that their anti-piracy teams can readily discover how and from which users their premium content is pirated. OTT platforms find both services in multi-DRM SaaS vendors which also maintain a database of embedded watermarks.

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Business

3 Tips to Manage Your Digital Notes

You take in dozens of gigabytes of data daily in this internet age. Access to information from thousands of different sources is undoubtedly beneficial in numerous ways. However, this has also caused the average internet user to struggle because of the constant information overload. Your brain is not designed to take in massive chunks of information within a short time and process it accurately, then store it. Therefore, as you use your computer or smartphone, especially for business, it is necessary to organize all these ideas systematically.

Your computer is like your second brain and contains information that you need to run your business effectively. Hence, it would be best to have tools and tips that will help you categorize everything in an easy-to-understand format. If you struggle to organize your digital notes and files, here are some tips that will come in handy.

  1. Use an excellent note-taking app

The type of note-taking app that you use plays a significant part in how you’ll view your notes if at all you are even able to see these notes. There are several such apps, but most are basic and sometimes come pre-installed on your laptop or phone. While they may work for personal use, they are not always ideal for business use. You want to choose a note-taking app with beneficial features, including optical character recognition (OCR), tags, and folders. It is worth paying a small subscription fee to access them.

For instance, if you run a clean beauty business, you can have different folders for your brand product packaging and catalog design, suppliers, and advertising ideas. Some of these superior note-taking apps even offer collaborative note-taking.

  1. Organize notes into notebooks or folders

Folders, called Notebooks on some apps, are essential when organizing digital notes manually. They will come in handy in the future when you intend to look into a particular topic. For instance, you can have a folder on influencer marketing. The names you give each folder will depend on the notes you’ve taken and how you intend to utilize them. If you are undecided, you can begin with easy folders such as Inbox, Suppliers, Marketing, and Product list. Once you have named your folders, you can always rename them in the future after you figure out how you want to utilize each of them.

 

  1. Create shortcuts 

You will usually have folders accessed more frequently than others in your note-taking taking. Because they already receive more action, a helpful tip is to make them more accessible. You can either create shortcuts to these folders or mark them as favorites. It will then become easier for you to make changes to existing notes and add new ones.

The folders that you barely open as they are just used to hold notes in case a need arises in the future don’t need to be in the front or center.

It is easy to accumulate a lot of digital notes. Hence, it is essential to have them organized for ease of access. Having well-organized information and ideas will also make it easier for you to understand everything and put them to good use.

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