Whether it’s Facebook Live, Youtube, or another platform, live Q&A sessions are a great way for brands to build their audience and increase their reach. The trick is making sure that your audience has the best experience possible with the tech and can ask questions without any problems or delays.
Here are some tips on how you can make sure that everything runs smoothly during your live Q&A session:
- Plan, plan, and plan
The first thing to remember when organizing a Q&A session is that planning is key. It’s the most important part of the process because it helps you organize and structure your session and prepare for it using a live q&a tool.
- Planning helps you to decide who will be involved in the Q&A. This might include yourself, your co-founder(s), or employees from each department of your business.
- Planning helps you decide what format each person’s contribution should take – whether it’s hosting an open forum or running through pre-prepared questions with one person at a time.
- Planning helps you work out how long each segment should last so that everyone gets their say without leaving anyone feeling rushed or ignored (and vice versa).
- Choose the format
The format of your Q&A session may vary depending on the audience and their preference, but here are some options that work well for most people:
- Live chat (via Facebook Messenger, WhatsApp, or Slack)
- LIVE video (via YouTube, Facebook live)
- LIVE teleconference (through Skype or Google Hangouts)
- LIVE webinar (via GoToWebinar)
- Be clear about the date, time, and format
It is important to be clear about the date, time, and format of your live Q&A session. You can send out a notice to your audience or post it on your social media channels or website. You should ensure that the date, time, and format are convenient for you and your audience.
- Ask to be introduced
Asking to be introduced can be a little intimidating, but it’s worth it. Here’s how you do it:
- Start your introduction with something like, “Hi there! I’m [your name].”
- Next, introduce yourself and the topic at hand—for example: “I’m [your name], and we’re here to talk about…”
- Then take a moment to explain what you’ll be talking about during the session—it helps make sure everyone’s on the same page and ready for questions!
- Next, ask if there are any questions before launching into the Q&A portion of your session. This is where most people get lost in thought or feel awkward asking questions because no one else has yet asked one. Instead of worrying about whether someone else will ask first, just go ahead and ask them yourself.
- Follow up after the live Q&A session
- Once your Q&A has wrapped, it’s time to start thinking about the next steps in your campaign. You’ll want to thank everyone who attended, ask for feedback, and share any interesting facts that came out of it.
Make sure you update your blog with links to all of the questions and answers from the session, so people can go back through them if they missed anything. Share links on social media and include them in any future newsletters and blog posts so that people can find them easily.
As you can see, there are many different ways to organize a live Q&A session. The key is to find what works best for your business and make it happen. Still doubtful? Get along with Votemo and watch all your queries go away.