Does your drive-through service move quickly or slowly? The way you answer this question can have a significant impact on the profitability of your QSR (quick-service restaurant) and your ability to thrive in the highly competitive fast-food industry. Drive-thrus are responsible for up to 70% of a restaurant’s sales, and this percentage is increasing as more people find it difficult to dine in. By speeding up your drive-thru service, you can not only make your customers happier but also serve a larger number of customers, leading to higher revenue and profitability for your establishment.
There are various methods to improve the efficiency of your drive-thru. Make sure your signage is clear and provide an order confirmation display to speed up service and reduce errors by informing customers of their estimated wait time. An order recall display allows cashiers to make changes to an order without deleting the original and starting over. Moreover, adding multiple drive-thru windows and pullaway lanes helps decrease wait times and prevents congestion.
The following resource, created by Quikserv, goes into more detail about the importance of a fast and reliable drive-thru experience.
Guide created by Quikserv, a leading provider in automatic drive thru windows