Sales prospecting is avery time-consuming and effortful process – and by far the most important element of a sales cycle, especially in B2B. This is how you find and contact new prospects that you can later turn into promising sales opportunities.
And one of the crucial methods salespeople use to scale and streamline their prospecting efforts is email automation. Email automation allows you to send a sequence of these preset emails to potential customers or leads. In other words, you create a sequence of emails that are automatically sent out based on the set schedule.
Email automation tools like Reply allow you to do just that. As a result, you get to reach more people with less effort. Here’s how it all typically works in practice.
Using Reply, you can set up your sequence once and then let the system do all the scut work while you focus on more value-generating aspects of the process, like actual communication with the prospects. Plus, email automation allows you to send highly personalized messages that increase your chances of converting leads into customers.
To do that the system should get the required info about your potential customer This can be obtained from a number of sources either through automated scraping or manual research.
This data might include information like their name and email address. It might also include publicly available info, like their company website or Twitter handle. And finally, it might include more details from third-party sources, like their LinkedIn profile or Crunchbase listing.
Once you have this data on your prospect profiles, Reply will be able to use it to create a personalized message for each potential customer. This message is then sent automatically to each person on your list at the time you specify.
The goal of this type of email automation is to nurture leads down the sales funnel until they are ready to buy. You can also use email automation for prospecting – that is, reaching out to potential customers who don’t know who you are yet. Cold outreach is a great way to get started with email automation because you can automatically send a sequence of introductory emails that introduce yourself and your company.
The second use case for email automation in sales is to use an autoresponder, which is a software that automatically sends out the email replies using pre-determined templates. This typically includes out of office replies but can also be used for more complex scenarios.